About MediHue™
At MediHue, we believe that learning doesn’t have to be clinical. We’re a New York-based brand transforming the way nursing students and medical professionals study—through color, creativity, and cognitive science.
MediHue was created by medical professionals who know firsthand how demanding and high-pressure the world of healthcare can be. That’s why we designed a line of innovative, artist-quality colored pencils and uniquely illustrated study tools that blend the calming benefits of art with the rigor of medical education.
Our flagship product is a first-of-its-kind set of colored pencils, each one named after a medical condition or term, and tinted to reflect its vibrant or characteristic presentation within the human body. Paired with our detailed, often delightfully strange illustrations, MediHue offers a hands-on, visually immersive way to reinforce complex concepts, while also promoting mindfulness and stress relief.
Why MediHue™ Works
Grounded in neuroscience, psychology, and the principles of visual learning, MediHue is more than just a coloring book: it’s a study revolution. Our tools are based on well-established learning techniques:
Dual Coding Theory: Encoding information both visually and verbally improves memory recall.
The Bizarreness Effect: Strange or atypical images are more likely to stick in your brain.
Embodied Cognition: The physical act of coloring engages motor memory and deepens learning.
Mindfulness and Focus: Coloring improves attention, reduces anxiety, and boosts retention.
In other words: it’s science-backed, nurse-approved, and weirdly unforgettable.
Who We Are
We’re passionate about empowering the next generation of healthcare professionals through smarter, kinder, and more creative ways to learn. MediHue is independently owned and operated by its creators, who bring together expertise in medicine, design, and education.
Danielle DePasquale
Registered Nurse
If you’ve ever met Danielle DePasquale, you’d quickly realize she’s not your average nurse—and definitely not your average entrepreneur. Based in Tequesta, Florida, Danielle is an emergency room RN who thrives on the unpredictable…
Benjamin Sauberman
Enterprise Executive
Picture someone managing a warehouse of inventory, sorting logistics, balancing books, and still finding time to make everyone laugh. That’s Ben. Based in upstate New York, Ben brings a rare mix of business savvy, academic depth, and…
Our Mission
To empower medical learners through color, creativity, and cognitive science.
At MediHue, our mission is simple: to support future healthcare professionals with tools that inspire, engage, and elevate the learning experience.
We know that nursing and medical education can be overwhelming. Long hours, dense material, and high-pressure expectations leave little space for self-care or creative thinking. That’s why we’ve reimagined studying as something that doesn’t just serve your brain—but also your well-being.
Through innovative, artist-quality resources, we aim to make education:
More visual: because color helps you remember
More mindful: because calm minds retain more
More human: because medicine is both a science and an art.
We’re here to champion neurodivergent learners, visual thinkers, and everyone who benefits from a little more color in their studies… and their lives.
We're not robots
Need to speak to someone about the MediHue brand, our products, or your mad nursing skills? We’re here to listen. When you contact us, you’re linking up with a real professional. You can be a number on somebody’s list elsewhere. To us, you’ll always be human.